Startup Landscape: Ecosystem 2025
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SAO PAOLO, Brazil. January 29, 2026
Key trends in the Brazilian startup ecosystem in 2025. Investment movements, consolidation, artificial intelligence, main categories, and more.
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The Brazilian startup ecosystem entered 2025 in a more cautious and selective phase. Even with a slight increase in the number of transactions, the total investment volume decreased, reflecting the reduction in the average ticket size and the absence of large funding rounds. At the same time, the significant increase in mergers and acquisitions points to a clear phase of market consolidation.
Based on data from Startup Scanner , this report offers an objective and strategic analysis of the key trends that marked the year, highlighting the growing adoption of artificial intelligence as a central driver of competitiveness and investment attraction.
Some highlights you'll find:
R$13 billion invested in Brazilian startups in 2025 , a 16% drop compared to 2024, even with a 2% growth in the number of deals.
Reduction in the average ticket price per round , impacted by the lower occurrence of big rounds.
29% growth in M&A transactions , compared to a year that was already a record year.
39% of invested capital is directed towards startups that apply AI.
The categories that attracted the most funding and concentrated the most active startups during the period.
The evolution of startup maturity in the Brazilian ecosystem.
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